Skip To Content
Call Us0303 300 3000Contact Us

Caroline Theodorou Chief Operating Officer

In her career, Caroline has been a director with a cord of achievements gained managing a variety of dispersed services in differing senior management roles since 1998. Caroline is motivated and positive and communicates well at all levels. She is able to deliver technical information in an approachable, open, and collaborative style. She joined Transforming PLC as the COO in 2022. She worked effectively with all stakeholders, leading from the front via a hands-on approach, and had the strategic vision and drive to inspire the team to complete projects on time and within budget.

Andrea Richards Director of New Services

Andrea has over 30 years of experience in social care and social housing. As a strategic leader, she has overseen multiple transformation programs across health and social care for many years. Andrea joined Transforming PLC in 2019 with a deep passion for making a difference in the lives of adults with learning disabilities, autism, mental health issues, and, especially, adults living in hospitals far away from home, family, and friends. She enjoys being pivotal in developing provider services, building smartly designed homes, and designing person-centred support.

Ahmed Ibrahim Finance Director

As Finance Director, Ahmed has over 15 Years of experience in audit and finance, bringing global dynamism and resourcefulness to Transforming PLC after spending five years overseeing the financial operations of a sovereign fund with a capital of over £5 Billion.

Marcus Van-Hagen Business Development Director

Marcus is an effective negotiator with versatile skills in sales and contract management. Having worked for over 20 years in the mental health, forensic, CAMHs, Brain Injury, and Learning Disability fields, Marcus provides excellent insight into the social care and health sector, enabling operational delivery and strategic input that meets shareholders' and clients' objectives.

Edward Sellick Property Director

Edward joins Transforming PLC after successfully heading a leading London residential and commercial construction and development company as Chief Operating Officer. As a Property Director, he continues to source properties. He consistently delivers a track record of successfully employing best construction practices that improve efficiency and reduce operating costs whilst increasing productivity, all to tight time scales and within budget.

Natalie Smith Regional Director - South

Natalie started working in Health and Social care in 2011 as a support worker in a supported living house. She progressed her career into a supervisor, floor manager, deputy manager, registered manager, and now Regional Director at Transforming Support. Natalie is a CPI-certified safety intervention trainer with a level 5 Diploma in social care and PETTLS.

Sally Price Regional Director - North

Sally has worked in health and social care for over 25 years. She joined Transforming Support as the Regional Director of North. Sally brings a wealth of experience to the role, working closely with professionals, the people we support, and families to create outstanding outcomes.

Alberto Diniz Operations & Marketing Executive

Working for over ten years as a director in the travel and tourism sector, Alberto brings a fresh creative flare to Transforming PLC as a dynamic professional with a solutions-focused approach to business analysis, constantly looking for innovative ways to advance business optimisation, project management and marketing strategies. He has been with Transforming PLC for over 5 years, supporting culture development whilst championing our values and unique vision for the intersections between investment, property development, and excellence in social care provision.